Great points on how different and unique each Customer Acquisition Strategy is. I used to think about this problem exactly the same way, for a long time. Heck, I even quoted as often as I could Donald Rumsfeld’s Rule: “All generalizations are wrong – including this one”…
However, in my recent LinkedIn post: “The Curse Of Doing Nothing” (https://www.linkedin.com/pulse/curse-doing-nothing-oleg-feldgajer/) - I asked all the aspiring entrepreneurs the following question: “Did you ever put yourself into your customers’ shoes, understood their problems very well, and then presented a solution that solves their problem – but still, couldn’t close the deal, no matter how hard you tried?”
And the more I thought about it, the more I convinced myself that the only way to significantly accelerate customer acquisition and successfully overcome the challenges of Endowment Effect, Loss Aversion, and Status Quo biases - is to turn customers’… costs into PROFIT CENTERS. See an example in: “My 1001 Entrepreneurial Tales: Keyword Spotting & The Magic Of Closing The Deal". Let me know what you think. Thank you...
Aaron,
Great points on how different and unique each Customer Acquisition Strategy is. I used to think about this problem exactly the same way, for a long time. Heck, I even quoted as often as I could Donald Rumsfeld’s Rule: “All generalizations are wrong – including this one”…
However, in my recent LinkedIn post: “The Curse Of Doing Nothing” (https://www.linkedin.com/pulse/curse-doing-nothing-oleg-feldgajer/) - I asked all the aspiring entrepreneurs the following question: “Did you ever put yourself into your customers’ shoes, understood their problems very well, and then presented a solution that solves their problem – but still, couldn’t close the deal, no matter how hard you tried?”
And the more I thought about it, the more I convinced myself that the only way to significantly accelerate customer acquisition and successfully overcome the challenges of Endowment Effect, Loss Aversion, and Status Quo biases - is to turn customers’… costs into PROFIT CENTERS. See an example in: “My 1001 Entrepreneurial Tales: Keyword Spotting & The Magic Of Closing The Deal". Let me know what you think. Thank you...